Advantages and disadvantages of Leaflet
Depending on the budget, nature, and different campaigns, businesses will have appropriate marketing campaigns. Like other forms of marketing, leaflets have their own characteristics and are also effective when used properly. Below are the advantages and disadvantages of leaflet.
Distributing leaflets at events or door to door is a popular method for small businesses. Leaflet production costs are low, so it will solve the business’s entire cost problem. Leaflets can be designed easily, for free, but have high image quality, clarity, and are cheaper to print in large quantities.
Unlike Digital Marketing, leaflet has few character limits and regulations. Leaflet allows brands to provide full information about their business and products with a reasonable layout and does not make customers feel uncomfortable. .
Leaflet has eye-catching images that will attract customers’ attention. In addition, leaflet can be customized 2, 3, 4 times but still helps customers grasp the information you want to convey.
Easy to read
In designing flyers, marketers will only add important information necessary for customers. The text in the leaflet also needs to attract viewers so they need to be clear, use an easy-to-read font and the current recommended font is Arial.
Leaflets were randomly distributed in crowded places, and many people found them annoying. Therefore, unless the leaflet is eye-catching and provides the right product or service, the leaflet will often be discarded. Therefore, once again confirming that eye-catching leaflets will be the key to ensuring this form is effective.
There are no long-term effects
Leaflets actually lack long-term impact because users often read leaflets without retaining them. After reading the information they often throw it away. Even though they can become your customers, there is no factor for customers to remember your products and services. So you need to focus on customer care through other marketing methods.
Marketing is an extremely important factor and the key to efforts to help bring revenue to businesses. Understanding what Leaflet is , you can see that in the age of the Internet and technological development, this is not necessarily an outdated advertising method. As long as businesses choose and use it properly, Leaflet will be an effective form of marketing.